Designing the right thing
- Lead and manage
- Mentor
- Business analysis
- OKR and KPI's
- UX research
- Metrics
- Mindmapping & IA
Designing things right
- Brainstorming
- User flows
- Wireframing
- Design System
- Prototyping
- Usability testing
- Handoff
- Repeat...
Design Leader with a demonstrated track record in leading high-performing teams and driving innovation in UX/UI. Proven expertise in digital strategy, global mentorship, and successful implementation of user-centric methodologies.
In the last 18 years of my career, with the last 6 as Head of Design in B2B SaaS, in Switzerland, I have demonstrated a deep understanding of user-centred design principles and a track record of creating intuitive and engaging digital products. I have successfully led teams in developing user interfaces and experiences that have resulted in increased customer satisfaction and improved conversion rates and funnel speed-ups.







